Flipkart's advertisement blitz to build brand image not capital expense, argues Sr. Adv. Pardiwalla

Apr 09,2018

Flipkart India's hearing on AO's re-characterization of discounts offered to customers as monopoly building capital expense begins before Bangalore ITAT today; Flipkart India's counsel Senior Advocate Percy Pardiwalla argues that  nothing in the IT Act mandates that a product has to be sold at a particular price and revenue not earned (by virtue of giving discounts) cannot be treated as capital expenditure; Also counters Revenue attempt to apply transfer pric...

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